2022 Wear Orange Social Media Toolkit
Goal: To demand a future free from gun violence by turning Twitter ORANGE for #WearOrange weekend!
Primary Campaign Hashtag: #WearOrange
Best Practices
— Personalize your tweets by adding details about yourself to the sample and include a photo of you in action! Your social media is most powerful when it reflects your own, unique voice.
— Tag @MomsDemand in all of your tweets, @StudentsDemand (if appropriate) and @Everytown when possible (you can always tag @Everytown in your photo instead to save characters)
— Use #WearOrange and your state hashtag in all your tweets!
— Mention your CITY & STATE in all of your tweets — this helps to show the geographic diversity of the movement!
— Make sure all volunteers are masked if indoors and are following safety guidelines in photos.
Sample Tweets for Volunteers
Wear and Share — June 3, 2022 National Gun Violence Awareness Day
As a [YOUR STATE] @MomsDemand volunteer, I #WearOrange on National Gun Violence Awareness Day today to honor survivors and bring attention to this crisis that steals more than 110 lives and wounds 200 more each day. Learn more at wearorange.org. @Everytown
[ATTACH A PHOTO OF YOU WEARING ORANGE!]
Highlighting Community Partners
For #WearOrange Weekend this year, [STATE] @MomsDemand volunteers are partnering with [PARTNER ORGANIZATION’S @HANDLE], a group that works on the ground to #EndGunViolence in [TOWN OR REGION].
Learn more about their work at [INSERT PARTNER’S WEBSITE ADDRESS]
Attending #WearOrange Events
HAPPENING NOW: [YOUR STATE] @MomsDemand volunteers, survivors of gun violence & [PARTNER ORGANIZATION’S HANDLE] are coming together at a #WearOrange event to honor the lives stolen or forever changed by gun violence. Learn more at WearOrange.org. @Everytown
[ATTACH PHOTO OF YOU ATTENDING EVENT]
Sample Tweets for Survivors
Wear and Share – National Gun Violence Awareness Day – June 3, 2022
As a gun violence survivor in [YOUR STATE], I #WearOrange on National Gun Violence Awareness Day today to honor fellow survivors and bring attention to this crisis that steals more than 110 lives and wounds some 200 more each day. Learn more at wearorange.org. @Everytown [ATTACH A PHOTO OF YOU WEARING ORANGE]
As a gun violence survivor in [YOUR STATE], I #WearOrange on National Gun Violence Awareness Day today to honor [NAME OF LOVED ONE] and bring attention to this crisis that steals more than 110 lives and wounds some 200 more each day. Learn more at wearorange.org. @Everytown
[ATTACH A PHOTO OF YOU WEARING ORANGE]
Attending #WearOrange Events
As a gun violence survivor in [YOUR STATE], I’m proud to join @MomsDemand volunteers and [PARTNER ORGANIZATION’S HANDLE] for our #WearOrange Weekend event to honor the lives stolen or forever changed by gun violence. Learn more at WearOrange.org. @Everytown
[ATTACH PHOTO OF YOU ATTENDING EVENT]
It was an honor to share my survivor story today with the [STATE] chapter of @MomsDemand at our virtual #WearOrange event. I’m using my voice to bring attention to the lives stolen or forever changed by gun violence. Learn more at WearOrange.org. @Everytown
[ATTACH PHOTO OF YOU ATTENDING EVENT]
Sample Tweets for Students
Wear and Share — June 3, 2022 National Gun Violence Awareness Day
I’m a [YOUR STATE] @StudentsDemand volunteer and today on National Gun Violence Awareness Day, I #WearOrange to honor survivors and bring attention to the fact that guns are the leading cause of death for children and teens in America. Learn more: WearOrange.org @Everytown [ATTACH A PHOTO OF YOU WEARING ORANGE!]
Attending #WearOrange Events
HAPPENING NOW: [YOUR STATE] @StudentsDemand & @MomsDemand volunteers, survivors of gun violence & [PARTNER ORGANIZATION’S HANDLE] are coming together at a #WearOrange event to honor the lives stolen or forever changed by gun violence. Learn more at WearOrange.org @Everytown
[ATTACH PHOTO OF YOU ATTENDING EVENT]
