2026 Wear Orange Social Media Toolkit
The Inspiration for Wear Orange
Orange, the color hunters wear in the woods for safety, is the color that Hadiya Pendleton’s friends wore in her honor when she was shot and killed in Chicago at 15. Just one week earlier, Hadiya had performed at President Obama’s 2nd inaugural parade in 2013. After her death, Hadiya’s friends and family asked us to stand up, speak out, and wear orange with them. Since then, orange has been the defining color of the gun violence prevention movement to raise awareness.
This year, we once again call for an end to gun violence as we unite for Wear Orange. We honor the almost 130 people who are shot and killed, hundreds more who are wounded, and communities forever changed by gun violence every day in our country. Together, we can all take meaningful action to help save lives.
Best Practices for #WearOrange on Social Media
Use the hashtag #WearOrange in all of your posts to raise awareness and show the scale of our movement.
When possible, provide links to the Wear Orange coalition website: wearorange.org (also in Spanish here)
Include the opt-in “Text ORANGE to 644-33” whenever possible so your followers can find and RSVP for #WearOrange Weekend events!
Include Wear Orange visuals like recruitment and stat graphics, Instagram story panels, and Zoom backgrounds from this Dropbox folder.
Before Wear Orange Weekend:
In the weeks leading up to National Gun Violence Awareness Day and Wear Orange Weekend, June 5-7, 2026, educate your followers about #WearOrange and how they can get involved! Here are some sample social media posts:
Sample 1:
English:
On June 5, National Gun Violence Awareness Day, we will #WearOrange to call attention to our nation’s preventable gun violence crisis, which takes nearly 47,000 lives every single year. Learn how you can get involved 🍊➡️ wearorange.org [DOWNLOAD SAMPLE 1 GRAPHIC]
Español:
El 5 de junio, Día Nacional de Concientización sobre la Violencia con Armas de Fuego, usaremos #WearOrange para llamar la atención sobre la crisis de violencia con armas de fuego prevenible en nuestro país, que cobra casi 47,000 vidas cada año. Aprende cómo puedes involucrarte 🍊➡️ wearorange.org/es [GRAPHIC]
Sample 2:
English:
The color orange cannot be ignored, just like America’s gun violence crisis.
On June 5, National Gun Violence Awareness Day, throw on something BRIGHT and #WearOrange with us. Together, we’ll shine light on an epidemic that takes nearly 130 lives—and shatters countless more—every day. 🧡 [DOWNLOAD SAMPLE 2 GRAPHIC]
Español:
El color naranja no puede ser ignorado, al igual que la crisis de violencia con armas de fuego en Estados Unidos.
El 5 de junio, Día Nacional de Concientización sobre la Violencia con Armas de Fuego, vístete de COLOR y #WearOrange con nosotros. Juntos, arrojaremos luz sobre una epidemia que cobra casi 130 vidas y destruye muchas más cada día. 🧡 [GRAPHIC]
Sample 3:
MARK YOUR CALENDARS: June 5-7, 2026 is #WearOrange Weekend! 🗓️🧡
We’ll come together nationwide to honor every life impacted by gun violence and call attention to this preventable crisis. Text ORANGE to 644‑33 to join us and find a Wear Orange event near you! [DOWNLOAD SAMPLE 3 GRAPHIC]
On National Gun Violence Awareness Day, June 5:
On Friday, June 5, show off your orange outfit, turn your social media accounts orange, share the facts on gun violence in America, and encourage others to join you!
Show off your #WearOrange outfit:
Post a selfie in your #WearOrange look.
Take and post a picture when you see the color orange out in the wild.
Record and post a “fit check” video explaining your outfit and the significance of #WearOrange.
Turn social media orange:
Create a custom #WearOrange profile pic: wearorange.org/wear-orange (Spanish version here)
Use Wear Orange Zoom backgrounds
Use Wear Orange Instagram Story panel graphics
Add Wear Orange stickers to your Instagram Stories; find them by searching for #WearOrange in the GIPHY section!
Incorporate orange-colored emojis into your social posts.
Share the facts on gun violence in America:
Sample 1
English:
Generations of systemic inequities, racial discrimination, and disinvestment have intensified gun violence in Black communities. This preventable crisis leaves lasting impacts on countless lives.
[I/We] #WearOrange on National Gun Violence Awareness Day to sound the alarm on this injustice. Why do you #WearOrange? [DOWNLOAD SAMPLE 1 GRAPHIC]
Español:
Generaciones de desigualdades sistémicas, discriminación racial, y desinversión han intensificado la violencia con armas de fuego en las comunidades negras. Esta crisis prevenible deja impactos duraderos en innumerables vidas.
[Yo/Nosotros] uso/usamos naranja en el Día Nacional de Concientización sobre la Violencia con Armas de Fuego para sonar la alarma sobre esta injusticia. #WearOrange [GRAPHIC]
Sample 2
English:
Fueled by discriminatory policies and hateful rhetoric, Latino communities face disproportionate rates of gun violence in the US.
[I/We] #WearOrange to call attention to this growing crisis. [I/We] stand with Latino families who deserve safety, community, and support. [DOWNLOAD SAMPLE 2 GRAPHIC]
Español:
Impulsadas por políticas discriminatorias y una retórica de odio, las comunidades latinas enfrentan tasas desproporcionadas de violencia con armas de fuego en los EE.UU.
[Yo/Nosotros] uso/usamos naranja para llamar la atención sobre esta crisis creciente. [Yo/Nosotros] apoyo/apoyamos a las familias Latinas que merecen seguridad, comunidad y apoyo. #WearOrange [GRAPHIC]
Sample 3
English:
The gun suicide rate in the United States is nearly 12x that of our peer nations. Easy access to guns during a crisis can mean the difference between life and death.
[I/We] #WearOrange to bring visibility to the tragic, preventable crisis of gun suicide in America. [DOWNLOAD SAMPLE 3 GRAPHIC]
Español:
La tasa de suicidio con armas de fuego en Estados Unidos es casi 12 veces mayor que la de nuestros países pares. El fácil acceso a un arma en un momento de crisis puede ser la diferencia entre la vida y la muerte.
[Yo/Nosotros] uso/usamos naranja para dar visibilidad a la trágica y prevenible crisis del suicidio con armas de fuego en Estados Unidos. #WearOrange [GRAPHIC]
Sample 4
English:
No other peer nation allows gun violence to steal the lives of so many of their children.
This crisis is uniquely American. Today on National Gun Violence Awareness Day, we #WearOrange because our children deserve to grow up without the fear of being shot. [DOWNLOAD SAMPLE 4 GRAPHIC]
Español:
Ninguna otra nación par permite que la violencia con armas de fuego arrebate la vida de tantos de sus niños.
Esta crisis es exclusivamente estadounidense. Hoy, en el Día Nacional de Concientización sobre la Violencia con Armas de Fuego, usamos el color naranja porque nuestros niños merecen crecer sin miedo a ser baleados. #WearOrange [GRAPHIC]
Sample 5
English:
Every year, hundreds of kids and teens find unsecured guns and unintentionally shoot themselves or others.
On National Gun Violence Awareness Day, [I/We] #WearOrange to highlight the importance of secure gun storage. Storing guns locked, unloaded, and separate from ammunition can save lives. [DOWNLOAD SAMPLE 5 GRAPHIC]
Español:
Cada año, cientos de niños y adolescentes encuentran armas sin asegurar e involuntariamente se disparan a sí mismos o a otras personas.
[Yo/Nosotros] uso/usamos naranja para resaltar la importancia del almacenamiento seguro de armas de fuego. Guardar las armas bajo llave, descargadas y separadas de la munición puede salvar vidas. [GRAPHIC]
Sample 6
English:
No one should live in fear of a partner with a gun.
[I/We] #WearOrange to shine a light on the deadly intersection of intimate partner violence and gun violence in America. [DOWNLOAD SAMPLE 6 GRAPHIC]
Español:
Nadie debería vivir con miedo a una pareja con un arma de fuego.
[Yo/Nosotros] uso/usamos el color naranja para visibilizar la mortal intersección entre la violencia de pareja íntima y la violencia con armas de fuego en Estados Unidos. [GRAPHIC]
Encourage your followers to join you and take action during #WearOrange Weekend:
English:
Today is National Gun Violence Awareness Day! We’re wearing orange to honor every life stolen or forever changed by gun violence in America.
Why do you #WearOrange? [Include a photo of yourself or others wearing orange]
Español:
¡Hoy es el Día Nacional de Concientización sobre la Violencia con Armas de Fuego! Nos vestimos de naranja para honrar cada vida robada o impactada por la violencia con armas en los Estados Unidos.
¿Cual es tu razón por vestirse de naranja? #WearOrange [Adjunte una fotografía suya o de sus asociados con vestidos en naranja]
DON’T FORGET: Join us for a Wear Orange event!
During National Gun Violence Awareness Day and #WearOrange Weekend, we come together to honor victims and survivors of gun violence with our communities. Sign up for a Wear Orange event near you!