2025 Wear Orange Social Media Toolkit
The Inspiration for Wear Orange
Orange is the color that Hadiya Pendleton’s friends wore in her honor when she was shot and killed in Chicago at the age of 15—just one week after performing at President Obama’s 2nd inaugural parade in 2013. After her death, Hadiya’s friends and family asked us to stand up, speak out, and wear orange to raise awareness about gun violence. Since then, orange has been the defining color of the gun violence prevention movement.
This year, we once again unite in our call to end gun violence as we come together for Wear Orange. We honor the communities shattered by gun violence alongside the 125 people who are shot and killed and hundreds more who are wounded every day in our country. Together, we call for meaningful steps to save lives.
Participate in #WearOrange on Social Media
Official hashtag for all platforms: #WearOrange. Please use this hashtag in all of your #WearOrange posts so we can tie the conversation together and show the scale of the movement.
Wear Orange coalition website: wearorange.org
Spanish Wear Orange coalition website: wearorange.org/es
Tool to turn your profile pic orange: wearorange.org/wear-orange. Spanish version of the tool here: wearorange.org/es/vestirse-de-naranja/
Dropbox folder where you can download all of the assets in this toolkit
Tell your followers to #WearOrange on June 6, which is National Gun Violence Awareness Day, and give them ideas on how to go orange. Find simple and creative ideas here: wearorange.org/ways-to-participate. For the Spanish version of this site, go here: wearorange.org/es/formas-de-patricipar
Invite your followers to join events throughout #WearOrange Weekend, June 6-8, by texting ORANGE to 644-33.
Sample Social Language & Assets for Sharing prior to Wear Orange
Prior to National Gun Violence Awareness Day and Wear Orange Weekend, June 6-8, 2025, help your followers learn more about #WearOrange and how they can show their support.
English
On June 6, National Gun Violence Awareness Day, we will #WearOrange to call attention to our nation’s preventable gun violence crisis, which takes nearly 46,000 lives every single year. Learn how you can get involved → wearorange.org
Español
El 6 de junio es el Día Nacional de Concientización sobre la Violencia con Armas de Fuego, y nos vestimos de naranja para hacer un llamamiento para acabar con esta crisis prevenible que roba casi 46,000 vidas cada año. Obtenga más información sobre todas las formas en que puede participar en Viste de Naranja → wearorange.org #WearOrange
English
The color orange refuses to be overlooked—just like America’s gun violence crisis.
On June 6, National Gun Violence Awareness Day, throw on something BRIGHT and #WearOrange with us. 🧡
Together, we’ll spotlight an epidemic that takes 125 lives—and shatters countless more—every day.
Español
No es fácil ignorar el color naranja, y no podemos ignorar la crisis de violencia con armas en los Estados Unidos.
El 6 de junio, el Día Nacional de Concientización sobre la Violencia con Armas de Fuego, vístete de naranja con nosotros. #WearOrange 🧡
Juntos, podemos honrar las vidas destruidas todos los días por la violencia armada.
English
Mark your calendars: June 6–8, 2025, is #WearOrange Weekend! 🧡
We’ll come together nationwide to honor every life touched by gun violence and call attention to this senseless crisis.
Join us: Text ORANGE to 644‑33 to find an event near you.
Sample Social Language & Assets for sharing on Friday, June 6, National Gun Violence Awareness Day (aka, the BIG day!)
Turn your social media profile pictures orange and share a pic showing you or your organization wearing orange!
English
Today is National Gun Violence Awareness Day! We’re wearing orange to honor every life stolen or forever changed by gun violence in America.
Why do you #WearOrange?
[Attach photo of yourself or your associates wearing orange, or an orange version of your profile picture made with our #WearOrange tool: wearorange.org/wear-orange]
Español
¡Hoy es el Día Nacional de Concientización sobre la Violencia con Armas de Fuego! Nos vestimos de naranja para honrar cada vida robada o impactada por la violencia con armas en los Estados Unidos.
¿Cual es tu razón por vestirse de naranja? #WearOrange
[Adjunte una fotografía suya o de sus asociados con vestidos en naranja o una versión naranja de su fotografía de perfil con nuestra herramienta #WearOrange: wearorange.org/es/vestirse-de-naranja]
Spread awareness about the severity of the gun violence crisis in America by sharing the facts.
English
Generations of systemic inequities, racial discrimination, and disinvestment have intensified gun violence in Black communities—leaving lasting impacts on countless lives.
[I/We] #WearOrange on National Gun Violence Awareness Day to spotlight this injustice.
Why do you #WearOrange?
Español
Generaciones de desigualdades sistémicas, discriminación racial y desinversión han intensificado la violencia con armas en las comunidades Afroamericanas, dejando innumerables vidas cambiadas.
Me visto de naranja este Día Nacional de Concientización sobre la Violencia con Armas de Fuego para iluminar esta injusticia.
¿Cual es tu razón por vestirse de naranja? #WearOrange
English
Fueled by discriminatory policies and hateful rhetoric, Latino communities face disproportionate rates of gun violence in the US.
[I/We] #WearOrange to call attention to this growing crisis and to stand with Latino families who are seeking safety and community.
Español
Las comunidades Latines enfrentan tasas de violencia armada desproporcionadas en los Estados Unidos impulsadas por políticas discriminatorias y retórica de odio.
Me visto de naranja para iluminar esta crisis que crece y para apoyar a las familias Latines que quieren vivir con seguridad y en comunidad. #WearOrange
English
Every day, 71 people in the US die by gun suicide—nearly 26,000 lives taken each year. Easy access to firearms during a crisis can mean the difference between life and death.
[I/We] #WearOrange to bring visibility to this tragic and often preventable crisis.
Español
Cada día, 71 personas en los Estado Unidos mueren por suicidio con arma de fuego—casi 26,000 vidas robadas cada año. El acceso a un arma sin seguro durante una crisis puede significar la diferencia entre la vida y la muerte.
Me visto de naranja para iluminar a esta crisis trágica que muchas veces puede ser prevenida. #WearOrange
English
This crisis is uniquely American. No other peer nation allows gun violence to steal so many children’s lives.
On National Gun Violence Awareness Day, we #WearOrange because every child deserves to be safe—at school, at home, everywhere.
Español
Es una crisis exclusivamente Americana: ningún otro país permite que la violencia con armas de fuego robe la vida de tantos niños.
En este Día Nacional de Concientización sobre la Violencia con Armas de Fuego, nos vestimos de naranja porque cada niño merece estar seguro en el colegio, en su casa y en todas partes. #WearOrange
English
Every year, hundreds of kids and teens find unsecured guns—with tragic consequences.
On National Gun Violence Awareness Day, [I/We] #WearOrange to highlight the importance of secure gun storage—storing guns locked, unloaded, and separate from ammunition.
Español
Cada año, cientos de niños y adolescentes encuentran armas de fuego que no están aseguradas con consecuencias trágicas.
En este Día Nacional de Concientización sobre la Violencia con Armas de Fuego, me visto de naranja para educar a mi comunidad sobre la importancia de asegurar las armas de fuego descargadas y bloqueadas, con las municiones en un lugar separado. #WearOrange
English
No one should live in fear of a partner with a gun.
[I/We] #WearOrange to shine a light on the deadly intersection of intimate partner violence and guns.
Español
Nadie debería vivir con miedo de una pareja armada.
Me visto de naranja para demostrar la intersección mortal entre la violencia de pareja y las armas de fuego. #WearOrange
Other Resources
Wear Orange-themed Zoom meeting backgrounds
Wear Orange-themed Instagram story panels
Add #WearOrange gifs to your Instagram stories; find them by searching the hashtag in the GIF section.
Join us for Wear Orange 2025
During National Gun Violence Awareness Day and Wear Orange Weekend, join us as we honor survivors of gun violence.
