2022 Wear Orange Social Media Toolkit

The Inspiration for Wear Orange

Orange is the color that Hadiya Pendleton’s friends wore in her honor when she was shot and killed in Chicago at the age of 15—just one week after performing at President Obama’s 2nd inaugural parade in 2013. After her death, they asked us to stand up, speak out, and Wear Orange to raise awareness about gun violence.

Since then, orange has been the defining color of the gun violence prevention movement. Whether it’s worn by students in Montana, activists in New York, or Hadiya’s loved ones in Chicago, the color orange honors the more than 110 lives cut short and the hundreds more wounded by gun violence every day.

Wear Orange provides an opportunity to show the country just how powerful we are in calling for safer communities. But the work doesn’t end there. We will continue to do life-saving work so that we can get closer to realizing a future free from gun violence. We wear orange to be seen, and demand that we be heard. Support this effort by going orange.

Hadiya Pendelton
Hadiya Pendelton

Participate in #WearOrange on Social Media

Official hashtag for all platforms: ​#WearOrange
Please use this hashtag in all of your #WearOrange posts so we can tie the conversation together and show the scale of the movement.

Wear Orange coalition website: wearorange.org

Spanish Wear Orange coalition website: wearorange.org/es

Tool to turn your profile pic orange: ​wearorange.org/wear-orange. Spanish version of the tool here: wearorange.org/es/vestirse-de-naranja

Dropbox folder where you can download all of the assets in this toolkit

Tell your followers to ​#WearOrange on June 3​, which is National Gun Violence Awareness Day, and give them ideas on how to go orange. Find simple and creative ideas here: wearorange.org/ways-to-participate. For the Spanish version of this site, go here: www.wearorange.org/es/formas-de-patricipar

Invite your followers to ​join events throughout #WearOrange Weekend, June 3-5​, ​by texting ORANGE to 644-33.


Sample Social Language & Assets for Sharing prior to Wear Orange

Prior to National Gun Violence Awareness Day, June 3, 2022, and Wear Orange Weekend, June 3-5, 2022, help your followers learn more about #WearOrange and how they can show their support.

English

On June 3, 2022—National Gun Violence Awareness Day—people across the country will #WearOrange & come together to call attention to the gun violence crisis that takes more than 110 lives and wounds hundreds more in the US every single day. Learn more at wearorange.org.

Download English Graphic

Español

El 3 de junio de 2022-Día Nacional de Concientización sobre la Violencia con Armas, el país se unirá para llamar la atención al crisis de violencia con armas que cobra más de 110 vidas y cientos de heridos en los EE. UU. todos los días. Más información en wearorange.org

Download Spanish Graphic

English

Orange is the color we wear on National Gun Violence Awareness Day to honor those whose lives have been taken or forever changed by senseless and preventable gun violence.

On June 3, 2022, join [me/us] and #WearOrange.

Download English Graphic

Español

Naranja es el color que usamos en el Día Nacional de Concientización sobre la Violencia con Armas de Fuego para honrar las vidas arrebatadas o cambiadas para siempre por la violencia con armas sin sentido y prevenible.

Este 3 de junio, únete a [mi/nosotros] y #WearOrange.

Download Spanish Graphic

English

On June 3-5, 2022—Wear Orange Weekend—people will come together from across the country to paint America orange and spread awareness about the gun violence crisis that takes more than 40K lives every year and devastates countless others.

Join a #WearOrange event in your area:

Download English Graphic


Sample Social Language & Assets for sharing on Friday, June 3, National Gun Violence Awareness Day (aka, the BIG day!)

Turn your social media profile pictures orange and share a pic showing how you or your organization is wearing orange!

English

Today on National Gun Violence Awareness Day, [I/we] #WearOrange to honor the more than 40K lives that are taken by gun violence each year, and the countless lives that are forever changed by this preventable crisis.

Why do you wear orange?

[Attach photo of yourself or your associates wearing orange, or an orange version of your profile picture made with our #WearOrange tool: ​wearorange.org/wear-orange]

Make a Wear Orange Image

Español

Hoy, el Día Nacional de Concientización sobre la Violencia con Armas de Fuego, [yo/nosotros] #WearOrange para honrar más de 40,000 vidas que se cobran cada año por la violencia con armas, y las innumerables vidas que esta crisis cambia para siempre.

¿Por qué te vistes de naranja?

[Attach photo of yourself or your associates wearing orange, or an orange version of your profile picture made with our #WearOrange tool: ​wearorange.org/wear-orange]

Make a Wear Orange Image

Spread awareness about the severity of the gun violence crisis in America by sharing the facts.

English

Every day, more than 110 people in the US are killed with guns and more than 200 are shot and wounded—but it doesn’t have to be this way. [I/We] #WearOrange on National Gun Violence Awareness Day because we CAN end gun violence.

Download English Graphic

Español

Todos los días, más de 110 personas en los EE. UU. mueren por armas y más de 200 personas reciben disparos y heridas. [Yo/Nosotros] #WearOrange en el Día Nacional de Concientización sobre la Violencia con Armas De Fuego porque PODEMOS terminar con la violencia de armas.

Download Spanish Graphic

English

Gun violence—intensified by long-standing inequities and public health disparities—is taking a devastating toll on Black and Latinx people in America. [I/We] #WearOrange to call attention to the disproportionate impact of gun violence on [our/these] communities.

Download English Graphic

Español

La violencia con armas de fuego, intensificada por las desigualdades y disparidades en la salud pública, tiene un efecto devastador en personas negras y latinas. [Yo/Nosotros] #WearOrange para llamar la atención al impacto de la violencia con armas en [nuestras/estas] comunidades.

Download Spanish Graphic

English

Guns and hate are a fatal combination. This National Gun Violence Awareness Day, [I/we] #WearOrange to call attention to the deadly intersection of racism, white supremacy, and gun violence in America.

Download English Graphic

Español

Las armas y el odio son una combinación fatal. Este Día Nacional de Concientización sobre la Violencia con Armas de Fuego, [yo/nosotros] #WearOrange para llamar la atención a la intersección mortal del racismo, la supremacía blanca y la violencia armada en los Estados Unidos.

Download Spanish Graphic

English

Gun suicide claims the lives of nearly 24,000 people in America every year. Disrupting access to guns in times of crisis can save lives. On National Gun Violence Awareness Day, [I/we] #WearOrange to shine a light on this preventable crisis.

Download English Graphic

Español

El suicidio con armas cobra la vida de casi 24,000 personas en EE. UU. cada año. Interrumpir el acceso a las armas en tiempos de crisis puede salvar vidas. En el Día Nacional de Concientización sobre la Violencia con Armas, [yo/nosotros] #WearOrange para arrojar luz sobre esta crisis.

Download Spanish Graphic

English

Gun violence is robbing America of our future. [I/We] #WearOrange on National Gun Violence Awareness Day because children in this country deserve better.

Download English Graphic

Español

La violencia con armas de fuego le está robando nuestro futuro. [Yo/Nosotros] #WearOrange en el Día Nacional de Concientización sobre la Violencia con Armas de Fuego porque los niños en este país merecen algo mejor.

Download Spanish Graphic

English

Every year, hundreds of children in the US gain access to guns and shoot themselves or someone else. [I/We] #WearOrange on National Gun Violence Awareness Day to spread awareness about the importance of secure gun storage—storing guns unloaded, locked & separate from ammunition.

Download English Graphic

Español

Hay niños que tienen acceso a armas y se disparan a sí mismos o a otra pers. Yo #WearOrange el Día Nal. de Concientización sobre la Violencia con Armas para hablar sobre el almacenamiento seguro de armas: almacenar armas descargadas, bajo llave y separadas de las municiones.

Download Spanish Graphic

English

There is no question: Gun violence IS a women’s issue. [I/We] #WearOrange on National Gun Violence Awareness Day for all whose lives have been cut short, threatened, or forever changed by an armed abuser.

Download English Graphic

Español

No hay duda: la violencia con armas ES un problema que impacta a mujeres. [Yo/Nosotros] #WearOrange en el Día Nacional de Concientización sobre la Violencia con Armas de Fuego para todas las vidas que han sido interrumpidas, amenazadas o cambiadas para siempre por un abusador armado.

Download Spanish Graphic


Other Resources

Wear Orange-themed Zoom meeting backgrounds

Wear Orange-themed Instagram story panels

Add #WearOrange gifs to your Instagram stories; find them by searching the hashtag in the GIF section.


Join us for Wear Orange 2022

During National Gun Violence Awareness Day and Wear Orange Weekend, join us as we honor survivors of gun violence.

A collage of Wear Orange photos, including a woman wearing a We can end gun violence t-shirt and signs on a wall for Wear Orange