2023 Wear Orange Social Media Toolkit
The Inspiration for Wear Orange
Orange is the color that Hadiya Pendleton’s friends wore in her honor when she was shot and killed in Chicago at the age of 15—just one week after performing at President Obama’s 2nd inaugural parade in 2013. After her death, Hadiya’s friends and family asked us to stand up, speak out, and wear orange to raise awareness about gun violence. Since then, orange has been the defining color of the gun violence prevention movement.
This year, we once again unite in our call to end gun violence as we come together for Wear Orange. We honor the communities shattered by gun violence alongside the 120 people who are shot and killed, and hundreds more who are wounded, every day in our country. Together, we call for meaningful action to save lives.
We should not have to live in fear that gunfire can ring out at any moment, whether it’s at an elementary school in Uvalde, Texas, while grocery shopping at a supermarket in Buffalo, New York, a party in San Bernardino, or at gathering places across the country. We deserve more. Raise awareness by participating in Wear Orange online and in your community.
Participate in #WearOrange on Social Media
Official hashtag for all platforms: #WearOrange
Please use this hashtag in all of your #WearOrange posts so we can tie the conversation together and show the scale of the movement.
Wear Orange coalition website: wearorange.org
Spanish Wear Orange coalition website: wearorange.org/es
Tool to turn your profile pic orange: wearorange.org/wear-orange. Spanish version of the tool here: wearorange.org/es/vestirse-de-naranja
Dropbox folder where you can download all of the assets in this toolkit
Tell your followers to #WearOrange on June 2, which is National Gun Violence Awareness Day, and give them ideas on how to go orange. Find simple and creative ideas here: wearorange.org/ways-to-participate. For the Spanish version of this site, go here: www.wearorange.org/es/formas-de-patricipar
Invite your followers to join events throughout #WearOrange Weekend, June 2-4, by texting ORANGE to 644-33.
Sample Social Language & Assets for Sharing prior to Wear Orange
Prior to National Gun Violence Awareness Day, June 2, 2023, and Wear Orange Weekend, June 2-4, 2022, help your followers learn more about #WearOrange and how they can show their support.
Like our nation’s gun violence crisis, orange is a color that can’t be ignored.
On June 2, 2023, join [me/us] and #WearOrange to shine a light on gun violence that takes the lives of 43,000 people and devastates countless others in the US every single year.
On National Gun Violence Awareness Day—June 2, 2023—we will #WearOrange to bring awareness to the gun violence crisis, which takes 120 lives and wounds hundreds more EVERY SINGLE DAY in this country. Learn more at wearorange.org.
Join [me/us] on June 2-4, 2023 for #WearOrange Weekend when we will honor victims and survivors of gun violence and spread awareness about this senseless and preventable crisis.
Find an event in your area by texting ORANGE to 644-33.
Sample Social Language & Assets for sharing on Friday, June 2, National Gun Violence Awareness Day (aka, the BIG day!)
Turn your social media profile pictures orange and share a pic showing you or your organization wearing orange!
This National Gun Violence Awareness Day, [I/we] #WearOrange to honor the thousands of people in America whose lives are taken or forever changed by gun violence every year in this country.
Why do you wear orange?
[Attach photo of yourself or your associates wearing orange, or an orange version of your profile picture made with our #WearOrange tool: wearorange.org/wear-orange]
Este Día Nacional de Concientización sobre la Violencia con Armas de Fuego, #WearOrange para honrar a las miles de personas en Estados Unidos cuyas vidas cada año son arrebatadas o cambian para siempre por la violencia con armas de fuego.
¿Por qué vestirse de color naranja?
[Adjunte una fotografía suya o de sus asociados con vestidos en naranja o una versión naranja de su fotografía de perfil con nuestra herramienta #WearOrange: wearorange.org/es/vestirse-de-naranja]
Spread awareness about the severity of the gun violence crisis in America by sharing the facts.
Black Americans unduly bear the burden of gun violence, largely due to systemic inequities and generations of racial discrimination.
[I/We] #WearOrange to call attention to this crisis that disproportionately harms Black communities.
Latinx people in the US—who are impacted by discriminatory policies and attitudes—are disproportionately affected by gun violence, including hate-motivated violence.
[I/We] #WearOrange to shine a light on this burgeoning crisis in Latinx communities.
Nearly 24,000 people in America take their lives with a gun every year—an average of 65 deaths a day. Disrupting access to guns in times of crisis can save lives.
[I/We] #WearOrange to shine a light on this heartbreaking, and often preventable, crisis.
Children dying by gun violence is a uniquely American tragedy.
[I/We] #WearOrange on National Gun Violence Awareness Day because no child should live in fear of gun violence—in their schools, neighborhoods, or anywhere.
Every year, hundreds of children in the US gain access to guns and shoot themselves or someone else.
[I/We] #WearOrange on National Gun Violence Awareness Day to spread awareness about the importance of secure gun storage—storing guns unloaded, locked & separate from ammunition.
Wear Orange-themed Zoom meeting backgrounds
Wear Orange-themed Instagram story panels
Add #WearOrange gifs to your Instagram stories; find them by searching the hashtag in the GIF section.