2023 Wear Orange Social Media Toolkit
The Inspiration for Wear Orange
Orange is the color that Hadiya Pendleton’s friends wore in her honor when she was shot and killed in Chicago at the age of 15—just one week after performing at President Obama’s 2nd inaugural parade in 2013. After her death, Hadiya’s friends and family asked us to stand up, speak out, and wear orange to raise awareness about gun violence. Since then, orange has been the defining color of the gun violence prevention movement.
This year, we once again unite in our call to end gun violence as we come together for Wear Orange. We honor the communities shattered by gun violence alongside the 120 people who are shot and killed, and hundreds more who are wounded, every day in our country. Together, we call for meaningful action to save lives.
We should not have to live in fear that gunfire can ring out at any moment, whether it’s at an elementary school in Uvalde, Texas, while grocery shopping at a supermarket in Buffalo, New York, a party in San Bernardino, or at gathering places across the country. We deserve more. Raise awareness by participating in Wear Orange online and in your community.
Participate in #WearOrange on Social Media
Official hashtag for all platforms: #WearOrange
Please use this hashtag in all of your #WearOrange posts so we can tie the conversation together and show the scale of the movement.
Wear Orange coalition website: wearorange.org
Spanish Wear Orange coalition website: wearorange.org/es
Tool to turn your profile pic orange: wearorange.org/wear-orange. Spanish version of the tool here: wearorange.org/es/vestirse-de-naranja
Dropbox folder where you can download all of the assets in this toolkit
Tell your followers to #WearOrange on June 2, which is National Gun Violence Awareness Day, and give them ideas on how to go orange. Find simple and creative ideas here: wearorange.org/ways-to-participate. For the Spanish version of this site, go here: www.wearorange.org/es/formas-de-patricipar
Invite your followers to join events throughout #WearOrange Weekend, June 2-4, by texting ORANGE to 644-33.
Sample Social Language & Assets for Sharing prior to Wear Orange
Prior to National Gun Violence Awareness Day, June 2, 2023, and Wear Orange Weekend, June 2-4, 2022, help your followers learn more about #WearOrange and how they can show their support.
English
On National Gun Violence Awareness Day—June 2, 2023—we will #WearOrange to bring awareness to the gun violence crisis, which takes 120 lives and wounds hundreds more EVERY SINGLE DAY in this country. Learn more at wearorange.org.
Español
En el Día Nacional de Concientización sobre la Violencia con Armas de Fuego, el 2 de junio de 2023, #WearOrange para generar conciencia sobre la crisis con armas de fuego, que CADA DÍA cobra la vida de 120 personas y deja cientos de heridos. Conozca más en wearorange.org
English
Like our nation’s gun violence crisis, orange is a color that can’t be ignored.
On June 2, 2023, join [me/us] and #WearOrange to shine a light on gun violence that takes the lives of 43,000 people and devastates countless others in the US every single year.
Español
Al igual que la crisis de violencia con armas de fuego, el naranja es un color que no se puede ignorar.
El 2 de junio de 2023, acompáñenos y #WearOrange para brillar una luz a la violencia con armas de fuego, que cobra la vida de 43,000 personas en los EE.UU. cada año.
English
Join [me/us] on June 2-4, 2023 for #WearOrange Weekend when we will honor victims and survivors of gun violence and spread awareness about this senseless and preventable crisis.
Find an event in your area by texting ORANGE to 644-33.
Sample Social Language & Assets for sharing on Friday, June 2, National Gun Violence Awareness Day (aka, the BIG day!)
Turn your social media profile pictures orange and share a pic showing you or your organization wearing orange!
English
This National Gun Violence Awareness Day, [I/we] #WearOrange to honor the thousands of people in America whose lives are taken or forever changed by gun violence every year in this country.
Why do you wear orange?
[Attach photo of yourself or your associates wearing orange, or an orange version of your profile picture made with our #WearOrange tool: wearorange.org/wear-orange]
Español
Este Día Nacional de Concientización sobre la Violencia con Armas de Fuego, #WearOrange para honrar a las miles de personas en Estados Unidos cuyas vidas cada año son arrebatadas o cambian para siempre por la violencia con armas de fuego.
¿Por qué vestirse de color naranja?
[Adjunte una fotografía suya o de sus asociados con vestidos en naranja o una versión naranja de su fotografía de perfil con nuestra herramienta #WearOrange: wearorange.org/es/vestirse-de-naranja]
Spread awareness about the severity of the gun violence crisis in America by sharing the facts.
English
Black Americans unduly bear the burden of gun violence, largely due to systemic inequities and generations of racial discrimination.
[I/We] #WearOrange to call attention to this crisis that disproportionately harms Black communities.
Español
Los estadounidenses negros son quienes más sufren por la violencia con armas de fuego, en gran parte por las desigualdades sistémicas y la discriminación racial.
#WearOrange para llamar la atención sobre esta crisis que perjudica desproporcionadamente a las comunidades negras.
English
Latinx people in the US—who are impacted by discriminatory policies and attitudes—are disproportionately affected by gun violence, including hate-motivated violence.
[I/We] #WearOrange to shine a light on this burgeoning crisis in Latinx communities.
Español
Las personas latinas en los EE.UU. reciben el impacto de políticas y actitudes discriminatorias y se ven afectadas de forma desproporcionada por la violencia con armas de fuego y el odio.
#WearOrange para poner brillar una luz a esta creciente crisis en las comunidades latinas.
English
Nearly 24,000 people in America take their lives with a gun every year—an average of 65 deaths a day. Disrupting access to guns in times of crisis can save lives.
[I/We] #WearOrange to shine a light on this heartbreaking, and often preventable, crisis.
Español
Cada año, casi 24,000 personas en Estados Unidos se quitan la vida con un arma de fuego, una media de 65 muertes al día. Interrumpir el acceso a las armas de fuego en tiempos de crisis puede salvar vidas.
#WearOrange para poner bajo la lupa esta crisis desgarradora y evitable.
English
Children dying by gun violence is a uniquely American tragedy.
[I/We] #WearOrange on National Gun Violence Awareness Day because no child should live in fear of gun violence—in their schools, neighborhoods, or anywhere.
Español
Los niños que mueren por armas de fuego constituyen una tragedia estadounidense única.
#WearOrange en el Día Nacional de Concientización sobre la Violencia con Armas de Fuego porque ningún niño debe vivir con miedo a la violencia con armas de fuego en sus escuelas o vecindarios.
English
Every year, hundreds of children in the US gain access to guns and shoot themselves or someone else.
[I/We] #WearOrange on National Gun Violence Awareness Day to spread awareness about the importance of secure gun storage—storing guns unloaded, locked & separate from ammunition.
Español
Cada año, cientos de niños en EE.UU. tienen acceso a armas de fuego y se disparan a sí mismos o a otra persona.
#WearOrange en el Día Nacional de Concientización sobre la Violencia con Armas de Fuego para difundir la importancia del almacenamiento seguro de las armas de fuego.
Other Resources
Wear Orange-themed Zoom meeting backgrounds
Wear Orange-themed Instagram story panels
Add #WearOrange gifs to your Instagram stories; find them by searching the hashtag in the GIF section.
