Wear Orange

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Why We Wear Orange

Orange is the color that Hadiya Pendleton’s friends wore in her honor when she was shot and killed in Chicago at the age of 15 — just one week after performing at President Obama’s 2nd inaugural parade in 2013. After her death, they asked us to stand up, speak out, and Wear Orange to raise awareness about gun violence.

Since then orange has been the defining color of the gun violence prevention movement. New York gun violence prevention advocate Erica Ford spearheaded orange as the color of peace through her work with her organization, Life Camp, Inc. Whether it’s worn by students in Montana, activists in New York, or Hadiya’s loved ones in Chicago, the color orange honors the more than 90 lives cut short and the hundreds more wounded by gun violence everyday.

Our movement gains momentum when gun sense activists come together to fight for a future free from gun violence. Wear Orange Weekend is an opportunity for us to show the country just how powerful we are.

Together, with thousands of Americans, we turned America orange. But the work doesn’t end there. Everytown and our partner organizations continue to do life-saving work so that we can get closer to realizing a future free of gun violence. We wore orange to be seen, now demand that we will be heard. Help us keep going.

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Updated: April 16, 2014